What is conversion tracking?
A successful conversion happens when a user visits your website, performs the desired action on your site, and becomes the customer or subscriber. On the other hand, Conversion tracking is all about tracking or measuring how the user interacts with your website with a goal of determining the success and effectiveness of marketing efforts.
If you are running an ecommerce website then conversion means the site visitor successfully purchases the product from your store. Whereas if you are running a service-based company or news/blogging website then conversion means site visitors filling the contact form or signing up for the newsletter.
Conversion tracking helps site owners to identify how many site visitors successfully performed the desired action. Without conversion tracking, you are running blindly in the dark without having any clear idea about what your potential customer is doing after visiting your website. It’s not that all website site visitor converts, some of them learn the website due to slow performance, most of them leave the site due confusing layout and few site visitors get confused due to various recommendations.
So conversion tracking is an important metric that helps site owners to optimize their website and marketing campaign performance.
Why should websites and businesses focus on conversion tracking?
Every website on the internet is created with a goal which generally includes convincing users to take action on the website. Whether you’re ruining an ecommerce website, subscription-based website, service-based website, or affiliate based blogging website the main goal is to persuade users to perform the desired action.
Conversion tracking helps determine how your WordPress website design and marketing campaign is performing among users. Not only that but it also helps businesses to grow in the competitive marketplace by making data-driven decisions.
As mentioned earlier conversion tracking helps you to check the traffic source and more. So if you are aware that this particular platform is bringing a lot of traffic and the visitors of this traffic source are likely to convert then you can make a more result-driven marketing strategy for that particular platform.
Whether you are running Facebook ads or using landing pages for google ads, by tracking conversions you are able to determine whether it’s working for your website or not. If it’s not giving your desired result then you can make the changes accordingly. There are lots of benefits of conversion tracking.
All the paid ads on different platforms have a high CTR (click-through rate), but what if the money you are putting in is not giving you a return or not converting people. Conversion tracking offers you a detailed report on how your current ads are performing among the audience. Depending on the data you can optimize your campaign which will help you to improve your conversion and ROI.
Conversion tracking also helps you to identify users that are not converting. Many times users open the content form but due to some reason they abandon or bounce to other pages without submitting the form. Conversion tracking tools offer you detailed data using which you can identify the reason for abandonment. Depending on that you can remove unnecessary fields, change color, and more.
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